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Intempt
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Content download nurture

Follows a gated download with two more pieces on the same topic and a soft invite, and fast tracks anyone who reads all three.

Authored by Sid Chaudhary

Founder & CEO at Intempt

Agentic workflow

Coming soon

4 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Find recent downloaders

    Coming soon

    Blu builds a step

  2. 2

    Write three emails per topic

    Coming soon

    Blu builds a step

  3. 3

    Send on days 1, 7 and 14

    Coming soon

    Blu builds a step

  4. 4

    See which topics make pipeline

    Coming soon

    Blu builds a step

About this recipe

When to use it

Most ebook and whitepaper downloads never get followed up with anything more relevant than a generic newsletter. This fires a topic-aligned sequence instead, tied to what they actually downloaded.

What it delivers

When a prospect downloads a content asset - ebook, guide, whitepaper, calculator - fires a topic-aligned nurture sequence with related content, a case study, and a warm CTA.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Follows a gated download with two more pieces on the same topic and a soft invite, and fast tracks anyone who reads all three.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

    How the recipe runs

    Blu follows the steps in order and shows you each one before anything goes live.

    1. 01Find recent downloadersBuild a segment 'Recent content downloaders - last 30 days' capturing users with Form submitted where form_type = content_download in the last 30 days, partitioned by the content_topic (so each topic gets its own nurture cadence). Excludes users who are already paying customers (different motion) and users with an open deal already (don't double-nurture).
    2. 02Write three emails per topicGenerate 3-touch nurture email content per content topic. Touch 1 (Day 1): 'Thanks for downloading [content title] (here's a related piece you might like') second piece of related content. Touch 2 (Day 7): customer case study from a similar company/industry where the topic problem was solved using your product. Touch 3 (Day 14): warm CTA: 'Want to see how this works in your context? Book a 30-min demo' or 'Try it free for 14 days'. Each email educational-first, sales-second. Send-from: marketing@ for touch 1-2, sales@ or AE for touch 3. Use the result of "Find recent downloaders".
    3. 03Send on days 1, 7 and 14Build a 3-touch journey triggered when content_download event fires. Touch 1: Day 1. Touch 2: Day 7. Touch 3: Day 14. Add an engagement branch: if the user engages strongly (opens all 3 emails + clicks 2+ CTAs), fast-track to an SDR task (high-intent signal) and exit journey. If user downloads ANOTHER piece of content during the journey, reset the journey to Day 1 with the new topic (signals deeper exploration, restart the nurture in the new context). Exit conditions: Meeting scheduled, Deal created, or 21-day timeout. Use the result of "Find recent downloaders", "Write three emails per topic".
    4. 04See which topics make pipelineCompose a content-nurture funnel dashboard: content-download volume by topic (which topics attract the most downloads: informs content strategy), download-to-meeting conversion rate by topic (which topics actually correlate with sales pipeline: informs which content to produce more of), email engagement per touch, multi-download user count (users downloading 3+ pieces are high-intent signals: flag for SDR fast-tracking), and content-to-deal-closed pipeline value (the longer-cycle proof-of-value). Use the result of "Find recent downloaders", "Write three emails per topic", "Send on days 1, 7 and 14".

    Install Intempt and run it

    1. 1

      Sign up

      Create a free Intempt workspace.

    2. 2

      Connect your data

      Add the sources this recipe reads from.

    3. 3

      Ask Blu

      Type /content-download-nurture in Blu once this recipe is live there.

    4. 4

      Review and approve

      Blu builds each step and waits for your OK before anything goes live.

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