Email click follow up
Treats a click on pricing, a feature page or a case study as interest and sends more on that exact topic, at most once a week.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon5 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Log what they clicked
Coming soonBlu builds a step
- 2
Find the meaningful clicks
Coming soonBlu builds a step
- 3
Write a reply per topic
Coming soonBlu builds a step
- 4
Follow up once, nudge once
Coming soonBlu builds a step
- 5
Compare against no follow up
Coming soonBlu builds a step
About this recipe
When to use it
A click on a pricing link or case study inside a marketing email says something real about interest, and most sequences ignore it completely. This follows up with deeper content on that exact topic instead.
What it delivers
When a user clicks a specific link in a marketing email - a product feature, pricing page, or case study - fires an interest-based follow-up sequence with deeper content on that exact topic.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Treats a click on pricing, a feature page or a case study as interest and sends more on that exact topic, at most once a week.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Log what they clickedCreate an AI-derived attribute 'recent_click_topics' on the User object. Capture: links clicked in marketing emails in the last 14 days, classified by topic (pricing / feature-X / case-study / blog / integration). Output: ranked list of top topics by click count. The clicker is showing you what they care about: log it and act on it.
- 02Find the meaningful clicksBuild a segment 'Recent email clickers - last 14 days' capturing users with Email clicked event in the last 14 days where the click was on a high-signal link (pricing, feature page, case study, not generic 'view in browser' or footer). Partitioned by click_topic. Excludes users who already engaged downstream (e.g. visited pricing page, started trial, those are getting other journeys). Use the result of "Log what they clicked".
- 03Write a reply per topicGenerate retargeting email content per click topic. Pricing-page click: 'You looked at pricing: want to talk it through? Or here's a pricing FAQ.' Feature-X click: deeper dive on feature X with a customer story using it. Case-study click: related case study from a similar company/industry. Each: low-pressure, educational, treats the click as continued conversation not aggressive 'we saw you!' creepiness. Send-from: marketing@ or the original email's sender. Use the result of "Log what they clicked", "Find the meaningful clicks".
- 04Follow up once, nudge onceBuild a 2-touch journey triggered when Email clicked fires on a high-signal link. Touch 1 (Day 1): topic-matched follow-up. Touch 2 (Day 5): if no further engagement, offer a soft CTA (book a chat / try free / talk to AE based on company size). If user clicks something during this journey, reset to a fresh topic-matched cadence. Exit on: Meeting scheduled, Deal created, or 10-day timeout. Throttle hard: never trigger this journey more than once per week per user: clicks happen constantly, don't bombard. Use the result of "Log what they clicked", "Find the meaningful clicks", "Write a reply per topic".
- 05Compare against no follow upCompose a click-retargeting dashboard: retargeting trigger volume by click topic, follow-up engagement rate (do retargeting emails get higher engagement than the original: they should: matched intent), click-to-meeting conversion rate, click-to-deal conversion rate. The killer chart: compare conversion rate of click-retargeted users vs. control (users who clicked but received no retargeting): typically retargeting drives 2-3x higher conversion. Surfaces evidence of behavioral-nurture value. Use the result of "Log what they clicked", "Find the meaningful clicks", "Write a reply per topic", "Follow up once, nudge once".
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /email-click-retargeting in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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