B2B lead nurture and routing
Scores inbound leads, hands the sales ready ones to a rep with an owner and a task, and keeps the rest warm with content matched to how close they are.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon6 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Score every lead
Coming soonBlu builds a step
- 2
Split into hot, warm and cold
Coming soonBlu builds a step
- 3
Hand hot leads to a rep
Coming soonBlu builds a step
- 4
Write content for each bucket
Coming soonBlu builds a step
- 5
Nurture at the right pace
Coming soonBlu builds a step
- 6
Track handoffs and conversion
Coming soonBlu builds a step
About this recipe
When to use it
Treating every lead the same wastes sales time on the unready ones and lets the ready ones sit in a generic drip. This scores and segments first, then routes each lead accordingly.
What it delivers
Scores leads, segments by readiness, routes hot leads to sales, and nurtures the rest with an ongoing sequence.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Scores inbound leads, hands the sales ready ones to a rep with an owner and a task, and keeps the rest warm with content matched to how close they are.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Score every leadDefine a Qualification scoring attribute weighting firmographic fit, intent signals, and engagement depth.
- 02Split into hot, warm and coldSegment leads into hot (sales-ready), warm (nurture), and cold (long-cycle) buckets based on score. Use the result of "Score every lead".
- 03Hand hot leads to a repCreate a workflow routing hot leads to sales (assign owner, create task) and adding warm/cold leads to nurture journeys. Use the result of "Score every lead", "Split into hot, warm and cold".
- 04Write content for each bucketThis step builds a designed marketing email (HTML). Generate nurture content tailored per segment: hot=demo offer, warm=case studies + ROI calc, cold=education content. Use the result of "Score every lead", "Split into hot, warm and cold", "Hand hot leads to a rep".
- 05Nurture at the right paceBuild per-segment nurture journeys with appropriate cadence and content. Use the result of "Score every lead", "Split into hot, warm and cold", "Hand hot leads to a rep", "Write content for each bucket".
- 06Track handoffs and conversionCompose a dashboard tracking score distribution, hot-lead handoff rate, and nurture-to-MQL conversion. Use the result of "Score every lead", "Split into hot, warm and cold", "Hand hot leads to a rep", "Write content for each bucket", "Nurture at the right pace".
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /b2b-nurture in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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