Post demo nurture
Keeps a demo warm for 90 days with a playbook, a case study, an ROI calculator and a customer story, and pulls the AE in early if they bite.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon4 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Find recent demo attendees
Coming soonBlu builds a step
- 2
Write five follow ups
Coming soonBlu builds a step
- 3
Send over 90 days
Coming soonBlu builds a step
- 4
Track demo to deal
Coming soonBlu builds a step
About this recipe
When to use it
Most demo follow-up dies after the first thank-you email, well before most buyers are ready to decide. This runs a 90-day cadence with the right content at each stage, branching on how engaged they actually are.
What it delivers
After a demo meeting completes, fires a multi-touch nurture cadence over 90 days - value content at day 7, a case study at day 14, an ROI calculator at day 30, a customer story at day 60, and a decision-stage check-in at day 90 - branching on engagement signals.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Keeps a demo warm for 90 days with a playbook, a case study, an ROI calculator and a customer story, and pulls the AE in early if they bite.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Find recent demo attendeesBuild a segment 'Recent demo attendees - last 90 days' capturing users with a meeting_completed event where meeting_type = demo in the last 90 days, attendance = true, and no deal won yet. Excludes users already in active deal-stage cadences (handled by AE manually).
- 02Write five follow upsThis step builds a designed marketing email (HTML). Generate 5-touch post-demo content. Touch 1 (Day 7): value content - a playbook or guide directly relevant to use case discussed in demo. Touch 2 (Day 14): case study matching the prospect's industry + company size. Touch 3 (Day 30): ROI calculator link with prospect's discussed metrics pre-filled where possible. Touch 4 (Day 60): customer story (video or article) showing 6-month outcomes from a similar customer. Touch 5 (Day 90): decision-stage check-in from the AE asking direct, low-pressure questions about timing/budget/champion status. Personalize using meeting_summary signals from the original demo. Use the result of "Find recent demo attendees".
- 03Send over 90 daysBuild a 5-touch journey wired to the post-demo segment: touch 1 at Day 7, touch 2 at Day 14, touch 3 at Day 30, touch 4 at Day 60, touch 5 at Day 90, all relative to meeting_completed. Add a high-engagement branch: if the prospect clicks on touch 1 or 2, route to a dedicated AE-outreach task instead of continuing the automated cadence (signal of buying intent). Exit conditions: Deal created, Meeting scheduled (re-engagement), or unsubscribe. Use the result of "Find recent demo attendees", "Write five follow ups".
- 04Track demo to dealCompose a dashboard tracking post-demo nurture conversion: demo-to-deal conversion rate (60d, 90d), drop-off by touch (which touches lose the most attention), AE-outreach handoffs triggered (count of high-engagement branches), and deal-velocity comparison between demos that went through the cadence vs not. Flag touches with reply rate below 1% (content failure signal). Use the result of "Find recent demo attendees", "Write five follow ups", "Send over 90 days".
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /post-demo-nurture in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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