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Lapsed customer win back

Sorts lapsed customers by how long they have been gone and escalates the offer with the gap, from a gentle nudge to an exclusive deal.

Authored by Sid Chaudhary

Founder & CEO at Intempt

Agentic workflow

Coming soon

5 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Sort lapsed users by the gap

    Coming soon

    Blu builds a step

  2. 2

    Write content per tier

    Coming soon

    Blu builds a step

  3. 3

    Escalate the offer by tier

    Coming soon

    Blu builds a step

  4. 4

    Measure who comes back

    Coming soon

    Blu builds a step

  5. 5

    Test what brings them back

    Coming soon

    Blu builds a step

About this recipe

When to use it

A user gone for 2 weeks and one gone for 6 months need different messages, and most win-back sequences send the same thing to both. This tiers by recency and measures retention per tier.

What it delivers

Runs tiered re-engagement for lapsed users - segmented by recency, with content per tier, a journey structure, and retention measurement.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Sorts lapsed customers by how long they have been gone and escalates the offer with the gap, from a gentle nudge to an exclusive deal.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

    How the recipe runs

    Blu follows the steps in order and shows you each one before anything goes live.

    1. 01Sort lapsed users by the gapSegment lapsed users into tiers: 30-60 days inactive, 60-120 days inactive, 120+ days inactive.
    2. 02Write content per tierThis step builds a designed marketing email (HTML). Generate tier-appropriate win-back content: gentle for early-lapsed, value-reminder for mid, exclusive offer for deep-lapsed. Use the result of "Sort lapsed users by the gap".
    3. 03Escalate the offer by tierBuild a multi-arm journey routing each tier through appropriate touches with escalating incentives. Use the result of "Sort lapsed users by the gap", "Write content per tier".
    4. 04Measure who comes backCompose a retention report measuring re-engagement rates per tier over a 90-day window post-journey. Use the result of "Sort lapsed users by the gap", "Write content per tier", "Escalate the offer by tier".
    5. 05Test what brings them backAdd A/B variants on incentive type (discount vs free gift vs value-only). Use the result of "Sort lapsed users by the gap", "Write content per tier", "Escalate the offer by tier", "Measure who comes back".

    Install Intempt and run it

    1. 1

      Sign up

      Create a free Intempt workspace.

    2. 2

      Connect your data

      Add the sources this recipe reads from.

    3. 3

      Ask Blu

      Type /win-back in Blu once this recipe is live there.

    4. 4

      Review and approve

      Blu builds each step and waits for your OK before anything goes live.

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