At-risk VIP customers
Your biggest spenders who have gone quiet for about six weeks, so you can reach out personally before they drift away for good.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Install now1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Build the at-risk VIP list
Install nowBlu builds Segment
About this recipe
When to use it
Your best customers don't churn loudly, they just stop coming back. This is the ecommerce "Needs Attention" cohort, high-LTV customers whose recency is decaying, distinct from a generic churn-risk list that would bury them under lower-value accounts.
What it delivers
Segments high-lifetime-value customers who are showing recency decay, isolating the VIP subset of churn risk that carries the most revenue exposure per lost customer.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Your biggest spenders who have gone quiet for about six weeks, so you can reach out personally before they drift away for good.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
- 01Segment
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Build the at-risk VIP listBuild a segment of users named "At-Risk VIPs". A user is in the segment only when all of these are true: - their Lifetime value attribute is 1000 or more - their Days since last activity attribute is between 45 and 90 - they did the Placed order event 2 or more times, at any time - they did not do the Placed order event in the last 45 daysSegment
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /at-risk-vips in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
Related recipes
Sid ChaudharyAccounts at churn riskPaying accounts the health score has flagged as at risk, with no renewal deal in flight, so your CSMs can step in before they leave.View recipe Sid ChaudharyHealthy accounts with no open dealCustomer accounts with no open deal and account-level health attributes, plus per-user recent session activity, so AEs can review expansion whitespace.View recipe Sid ChaudharyDiscount-only buyersCustomers who have never bought anything without a discount code, so you can keep them out of full-price campaigns and protect your margin.View recipe 