Winnable churned users
People who cancelled in the last two months but used the product heavily before they left, the best odds for a win-back.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Install now1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Build the win-back list
Install nowBlu builds Segment
About this recipe
When to use it
Not every churned user is equally winnable. Someone who showed real engagement right before churning is a far better win-back bet than someone who was already checked out for months. This segment isolates that specific cohort.
What it delivers
Segments recently churned users who showed engagement before churning, isolating the best win-back candidates from the broader churned-user pool.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“People who cancelled in the last two months but used the product heavily before they left, the best odds for a win-back.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
- 01Segment
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Build the win-back listBuild a segment of users named "Winnable Churned Users". A user is in the segment only when all of these are true: - they did the Subscription canceled event at least once in the last 60 days - their Lifetime value attribute is more than 0 - their Total events attribute is 50 or moreSegment
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /winnable-churned-users in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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