Signup to activation
Shows how many new signups come back, use the core feature and activate within two weeks, and which signup source produces the best ones.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Follow signups to activation
Coming soonBlu builds a step
About this recipe
When to use it
Signup count means nothing if most of them never activate. This funnels from user_created through your real activation goal completion, with time-to-convert measured at every step.
What it delivers
Builds a signup-to-activation funnel from real user_created and goal_completed_in_journey events, with time-to-convert tracked at each step.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Shows how many new signups come back, use the core feature and activate within two weeks, and which signup source produces the best ones.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Follow signups to activationCreate a Funnel report called "Signup to Activation". Steps: 1. Event "User created": "Signed Up" 2. Event "Session start" within 24 hours of User created: "Returned After Signup" (proxy for engagement after creation) 3. Event "Completed a journey goal" where journey_id matches the onboarding/activation journey: "Used Core Feature" 4. Event "Completed a journey goal" where journey_id matches the activation journey AND Occurred date - signup_at <= 14 days: "Activated" Conversion window: 14 days Breakdown: By Users.UTM source (signup source: top 6 channels: organic, paid_search, paid_social, content, referral, direct) Compare: Previous period (prior 14 days) For each step, also surface: - Median and 75th-percentile time-to-convert from previous step - Per-source conversion rate at each stage Annotations: - Add benchmark: activation rate (Step 4 / Step 1) of 30% is typical PLG SaaS. - Flag any source with activation rate <15% (poor lead quality or onboarding mismatch). - Flag any step where median time-to-convert exceeds 24 hours for "Returned After Signup" or 7 days for "Used Core Feature". - Highlight sources with activation rate >40%. Identify which signup source produces the highest-activating users at sufficient volume. Taxonomy notes: - User created and Completed a journey goal are canonical. Completed a journey goal carries journey_id, Occurred date, user_id. - "signup_completed", "onboarding_started" as standalone events do not exist; the activation journey itself emits Completed a journey goal when the user hits the activation goal. - Users.UTM source is the canonical first-touch source attribute.
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /signup-activation-funnel in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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