Post-purchase upsell placement test
Compares three places to put the upsell on the order confirmation page, scored on extra revenue within 24 hours.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Set up the upsell placement test
Coming soonBlu builds a step
About this recipe
When to use it
The order confirmation page is prime upsell real estate, but placement above order details, below them, or in an inline modal each change how it's noticed. This tests all three (website only, no email or push).
What it delivers
Tests post-purchase upsell placement on the order confirmation page - above order details, below order details, or as an inline modal.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Compares three places to put the upsell on the order confirmation page, scored on extra revenue within 24 hours.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Set up the upsell placement testCreate a CLIENT EXPERIMENT on /experiences titled "Post-Purchase Upsell: On-Page Placement". NOTE: This recipe was previously authored with email and push notification variants. The current product scope is website-only personalizations and experiments: email and push are outside the product. The recipe now focuses exclusively on the on-page placement dimension. ═══ PATH 1: Top-level configuration ═══ Experience type: client_experiment Variants: - Control (34%): upsell carousel above order details on the confirmation page - Variant B (33%): upsell strip below order details on the confirmation page - Variant C (33%): inline modal that appears 5 seconds after order confirmation page loads Targeting: - Pages: page URL contains "/order-confirmation" OR "/thank-you" - Devices: any - Audience: customers who just completed an Placed order event - Display frequency: once (per order) Primary metric: goal_completed_in_experience where experience_id = <this> (goal fires on additional Placed order within 24 hours of upsell exposure: incremental revenue) Secondary metrics: - Click on where target_id starts with "upsell-product-" (upsell engagement rate) - Add-to-second-order rate (Cart created within 1 hour for any user shown the upsell) - Average upsell value when accepted Guardrail: customer satisfaction (Feedback submitted score within 7 days of order) must not drop; modal-dismiss rate (variant C) must not exceed 80% (high dismissal = annoyance signal) Schedule: 30 days ═══ PATH 2: Variant HTML content (Visual Editor) ═══ Variant: Control (above order details) HTML target selector: .order-confirmation (insert before) Variant DOM: <section class="post-purchase-upsell" data-variant="control" data-placement="above-order"> <h2>Customers like you also bought</h2> <div class="upsell-carousel"> <article class="upsell-product"><img /><h3>[Product]</h3><span>[$X.XX]</span><button id="upsell-product-1">Add to Order</button></article> <article class="upsell-product"><img /><h3>[Product]</h3><span>[$X.XX]</span><button id="upsell-product-2">Add to Order</button></article> <article class="upsell-product"><img /><h3>[Product]</h3><span>[$X.XX]</span><button id="upsell-product-3">Add to Order</button></article> </div> </section> Variant: B (below order details) HTML target selector: .order-confirmation (append after) Same upsell carousel HTML as Control. Variant: C (inline modal, 5s delay) HTML target selector: body (append modal) Variant DOM: <div class="upsell-modal-overlay" data-variant="c" data-trigger="5s-delay" hidden> <div class="upsell-modal"> <button class="modal-close" id="upsell-modal-dismiss" aria-label="Close">×</button> <h2>One more thing: customers also love these</h2> <div class="upsell-carousel"> <!-- 3 upsell products with id="upsell-product-1/2/3" --> </div> </div> </div> Trigger JS: setTimeout 5000ms after View page on /order-confirmation, set overlay hidden=false. Pair with a CSS modal animation. Taxonomy notes: - Email and push variants from the original template are explicitly removed because the product scope is website-only. - The "incremental revenue" measurement requires the upsell-attributed Placed order to be distinguished from the original purchase: typically done by session tracking joining Click on (target_id starts with "upsell-") to a subsequent Placed order within the attribution window.
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- 1
Sign up
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- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /post-purchase-upsell-on-page-placement in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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