Free shipping progress bar test
Compares a cart bar counting down to free shipping against no bar at all, scored on revenue and average order value.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Set up the progress bar test
Coming soonBlu builds a step
About this recipe
When to use it
A cart-page progress bar showing how close someone is to free shipping is the top-cited AOV-lifting test in current CRO content, but the lift depends on your own margins and threshold. This measures it directly.
What it delivers
Tests a cart-page free-shipping progress bar (e.g. '$12 away from free shipping') against no progress bar at all.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Compares a cart bar counting down to free shipping against no bar at all, scored on revenue and average order value.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Set up the progress bar testCreate a CLIENT EXPERIMENT on /experiences titled "Free Shipping Progress Bar". ═══ PATH 1: Top-level configuration ═══ Experience type: client_experiment Variants: - Control (50%): no progress bar (existing cart page) - Variant B (50%): cart shows free-shipping progress bar with dynamic "$X away from free shipping" copy and progress meter Targeting: - Pages: page URL contains "/cart" OR mini-cart drawer is open on any page - Devices: any - Audience: visitors with at least one Cart created event in the current session AND cart subtotal > $0 AND cart subtotal < free_shipping_threshold - Display frequency: always Primary metric: goal_completed_in_experience where experience_id = <this> AND value > 0 (revenue from Placed order within 24 hours of exposure) Secondary metrics: - AOV per variant (average Placed order.total_price (the key signal) does the progress bar lift AOV?) - cart_updated count per session (does the bar drive add-more behavior?) - Cart-to-order conversion rate (Cart created to Placed order within session) - Percentage of orders that hit the free-shipping threshold Guardrail: cart-abandonment rate must not increase >3% (some shoppers may walk away when they see they don't qualify) Schedule: 14 days ═══ PATH 2: Variant HTML content (Visual Editor) ═══ Variant: Control (no DOM changes) Variant: B (progress bar) HTML target selector: .cart-summary (insert at the top, above the items list) Variant DOM: <div class="free-shipping-progress" data-variant="b"> <div class="progress-message"> <strong class="amount-remaining">$12</strong> <span class="message-text">away from <strong>free shipping</strong></span> </div> <div class="progress-bar-container" role="progressbar" aria-label="Free shipping progress"> <div class="progress-bar-fill" style="width: 76%;"></div> </div> <div class="progress-cta"> <a href="/shop" class="continue-shopping-link">Add more items</a> </div> </div> Lightweight JS that the user refines in the Visual Editor: - Subscribe to cart_updated events - Read cart subtotal and configured free_shipping_threshold - Update .amount-remaining and .progress-bar-fill width in real time - When subtotal >= threshold, swap to "🎉 You unlocked free shipping!" celebration state When the cart subtotal crosses the threshold, fire a custom DOM event so analytics can capture the threshold-hit moment. Taxonomy notes: - This recipe assumes the merchant has a configured free shipping threshold. If you also run free-shipping-threshold-test (server experiment testing the dollar value), schedule them sequentially: don't run them concurrently to avoid interaction effects. - "Cart subtotal" is read from cart state (Cart created, cart_updated events with Order total property). - The progress bar's biggest signal is AOV lift; expect 8-15% AOV uplift for stores below the typical free-shipping threshold.
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /free-shipping-progress-bar-test in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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