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Ecommerce revenue overview

Answers how much you are making, which channels drive it, and whether the trend is holding.

Authored by Sid Chaudhary

Founder & CEO at Intempt

Agentic workflow

Coming soon

1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Build the revenue board

    Coming soon

    Blu builds a step

About this recipe

When to use it

Revenue, AOV, channel, and category performance are usually spread across separate reports that never quite line up. This puts the founder-level revenue overview in one place.

What it delivers

Surfaces top-line revenue, AOV, channel performance, conversion, and category performance for the Founder / CMO revenue overview.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Answers how much you are making, which channels drive it, and whether the trend is holding.”

recipe.md preview

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

    How the recipe runs

    Blu follows the steps in order and shows you each one before anything goes live.

    1. 01Build the revenue boardCreate a Dash board (12-column composition canvas) titled "E-commerce Revenue". Persona: Founder or CMO. Question answered: "How much money are we making, where is it coming from, and is the trend healthy?" Board-level configuration: - defaultDateRange: last_30_days - exclusionPeriod: incomplete_periods - visibility: project - boardFilters: none by default - boardBreakdowns: device_type: pushed down to applicable cards Layout: 4 rows. Row 1: Revenue KPIs (heightPx: 200, four metric cards at widthUnits: 3): - Card 1: Insights metric to source recipe: revenue-by-channel, vizType: metric, titleOverride: "Total Revenue (30d)" - Card 2: Insights metric to source recipe: average-order-value-trend, vizType: metric, titleOverride: "AOV" - Card 3: Insights metric to source recipe: cart-abandonment-rate, vizType: metric, titleOverride: "Cart Abandonment Rate" - Card 4: Insights metric to source recipe: product-category-performance, vizType: metric, titleOverride: "Top Category Revenue Share" Row 2: Revenue trends (heightPx: 400, two cards at widthUnits: 6): - Card 1: Insights to source recipe: revenue-by-channel, displayMode: chart, vizType: bar (horizontal, with YoY comparison) - Card 2: Insights to source recipe: average-order-value-trend, displayMode: chart, vizType: line (multi-line: AOV, units/order, price/unit decomposition) Row 3: Conversion behavior (heightPx: 400, two cards at widthUnits: 6): - Card 1: Funnel to source recipe: browse-purchase-funnel, displayMode: chart, vizType: funnel_steps (with device breakdown) - Card 2: Insights to source recipe: cart-abandonment-rate, displayMode: chart, vizType: line (trend with previous-period overlay) Row 4: Category and retention (heightPx: 440, two cards at widthUnits: 6): - Card 1: Insights to source recipe: product-category-performance, displayMode: chart, vizType: treemap - Card 2: Retention to source recipe: purchase-retention, displayMode: chart, vizType: retention_curve Annotations: - This is the canonical CMO/Founder weekly-check dashboard for ecommerce. Row 1 is the headline; Row 2 surfaces channel mix shifts; Row 3 surfaces conversion bottlenecks; Row 4 surfaces inventory/retention strategy. - The AOV decomposition in Row 2 Card 2 (units/order vs price/unit) is the diagnostic: AOV moving via price = merchandising/pricing impact; AOV moving via units = bundling/cross-sell impact. Taxonomy notes: - All source recipes use canonical events: Placed order, Cart created, View page, Checkout created.

    Install Intempt and run it

    1. 1

      Sign up

      Create a free Intempt workspace.

    2. 2

      Connect your data

      Add the sources this recipe reads from.

    3. 3

      Ask Blu

      Type /ecommerce-revenue-dashboard in Blu once this recipe is live there.

    4. 4

      Review and approve

      Blu builds each step and waits for your OK before anything goes live.

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