Enrich by account tier
Routes accounts by ICP tier and runs enrichment only on the tiers you choose. Provider selection stays the same across all branches.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon7 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Stop enriching everything alike
Coming soonBlu builds a step
- 2
Buy the cheapest look first
Coming soonBlu builds a step
- 3
Sort into three tiers
Coming soonBlu builds a step
- 4
Go deep on enterprise
Coming soonBlu builds a step
- 5
Research the strategic angle
Coming soonBlu builds a step
- 6
Keep mid market standard
Coming soonBlu builds a step
- 7
Publish and track the saving
Coming soonBlu builds a step
About this recipe
When to use it
Blanket enrichment spends the same credits on a low-fit account as a premium one. This splits enrichment depth by ICP tier, so spend follows fit instead of every record getting the same treatment.
What it delivers
Multi-splits enrichment by ICP tier - premium accounts get the full cascade across multiple providers plus AI research, mid-market gets standard single-provider enrichment, low-fit accounts get basic firmographic only.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Routes accounts by ICP tier and runs enrichment only on the tiers you choose. Provider selection stays the same across all branches.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Stop enriching everything alikeCreate a workflow 'Conditional enrichment by tier' triggered by account_created. Goal: only spend enrichment credits proportional to account value. The cost-saving Clay pattern: most teams blanket-enrich, which burns budget on accounts that don't convert.
- 02Buy the cheapest look firstThis step builds a workflow. Configure a cheap initial enrichment step, basic firmographics only (company size, industry, country, domain reputation). Uses the cheapest provider. Goal is JUST to determine which tier the account falls into. Costs about 1-2 credits per record. Use the result of "Stop enriching everything alike".
- 03Sort into three tiersThis step builds a workflow. Configure a multi-split step routing accounts into 3 branches based on the basic firmographics + any target-account-list match. ENTERPRISE branch: company size >500 OR on target-account list OR enterprise domain (full enrichment cascade. MID-MARKET branch: company size 50-500 AND in target industries) standard enrichment. LOW-FIT branch: everything else: skip further enrichment, mark as deprioritized. Use the result of "Stop enriching everything alike", "Buy the cheapest look first".
- 04Go deep on enterpriseThis step builds a workflow. Configure the enterprise-branch enrichment, premium providers, deep technographic, full decision-maker map (multiple titles per account), funding history, recent news. Costs 15-25 credits per record but reserved only for high-value accounts where the data justifies the spend. Use the result of "Stop enriching everything alike", "Sort into three tiers".
- 05Research the strategic angleThis step builds a workflow. On the enterprise branch only, add an AI research step for the strategic angle, recent priorities, competitive positioning, unique buying signals. The kind of research a human SDR would spend 30 minutes on, done in 2 minutes for accounts that warrant it. Use the result of "Stop enriching everything alike", "Go deep on enterprise".
- 06Keep mid market standardThis step builds a workflow. Configure the mid-market-branch enrichment, single mid-tier provider, basic decision-maker (CEO/founder/main contact), tech stack at company level (not per-person). Costs 5-8 credits per record. Use the result of "Stop enriching everything alike", "Sort into three tiers".
- 07Publish and track the savingValidate workflow DAG and publish. Add a monthly cost-tracking report showing credits consumed per tier, typically reveals you can serve 100% of accounts at 30-40% of blanket-enrichment cost. RevOps loves this report. Use the result of "Stop enriching everything alike", "Research the strategic angle", "Keep mid market standard".
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /conditional-enrichment-by-tier in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
