Cart abandonment rate
Shows what share of shoppers who add to cart never order, week by week and by device, against the 70% industry line.
Authored by Sid Chaudhary
Founder & CEO at Intempt
Agentic workflow
Coming soon1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
- 1
Track carts that never convert
Coming soonBlu builds a step
About this recipe
When to use it
70% cart abandonment sounds alarming until you learn that's roughly the industry average. This tracks your real rate by device against that 70% benchmark and last period, so you know if you're actually losing ground.
What it delivers
Tracks cart abandonment rate split by device, compared against the previous period and a 70% industry benchmark line, so a shift reads as signal instead of noise.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Shows what share of shoppers who add to cart never order, week by week and by device, against the 70% industry line.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Track carts that never convertCreate an Insights report called "Cart Abandonment Rate". Series A: Event "Cart created", aggregation: Count Unique Users Series B: Event "Placed order", aggregation: Count Unique Users Formula: ((A - B) / A) × 100, unit: %, label: "Abandonment Rate" Time granularity: Weekly Time range: Last 8 weeks Breakdown: By "device_type" attribute on the Users object (desktop, mobile, tablet) Compare: Previous period (previous 8 weeks) Chart type: Line chart with previous-period overlay Annotations: - Add a horizontal benchmark line at 70% (industry baseline; abandonment above this is losing material revenue). - Highlight any week where abandonment rate exceeded the previous period by 5 percentage points or more. Identify which device type has the highest abandonment rate and whether the gap between mobile and desktop is widening over time. Taxonomy notes: - "Cart created" and "Placed order" are canonical events. Cart created carries cart_id and items. - Users object has device_type as an enum attribute.
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /cart-abandonment-rate in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
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