How do I create a design brief?

Write down what needs designing, why, who it's for, and what limits the work, like brand rules, timeline, or budget. Paste that here and the generator turns it into a structured brief you can hand to a designer.

What are the four parts of a design brief?

There's no official list, but most briefs cover the project and its goal, the audience, the deliverables, and the constraints like timeline and budget. This generator also adds tone, references, and success metrics.

What is an example of a design brief?

A pricing page redesign: reduce mobile drop-off for SMB founders comparing tiers, with 3 desktop mockups and 1 mobile mockup, locked brand guidelines, and a 3-week timeline. The brief then sets success criteria and what's out of scope.

Can it write a graphic design brief?

Yes. Describe the asset, the audience, and the constraints, and the brief adapts to graphic design, UI design, or campaign visuals. To draft the asset itself, try the AI banner generator.

Can I use it as a design brief template?

Yes. Copy or download the brief as .md, .txt, .html, or PDF, then keep its sections as your template.

How is this different from ChatGPT?

ChatGPT fills the gaps in your prompt with plausible-sounding constraints. This names them instead - if the deadline, budget, or brand spec is missing, it says so rather than inventing one. No agency discovery phase to get a usable brief.

What happens after I sign up for Intempt?

The Brand Designer agent produces assets against the brief, held to Brand Kit guardrails, staged for your approval before anything publishes, and reviewed afterwards against what it actually converted. No design retainer to staff for it.

All free tools

A brass compass lying open on a sea chart beside a starfish.

Design

Free design brief generator.

Write a design brief from your project, audience, timeline, and budget. You get scope, constraints, and success criteria, with gaps named rather than guessed. In Blu, the Brand Designer agent produces the assets against the brief, held to Brand Kit guardrails it can't design around.

How to use the design brief generator

It takes three steps and every output renders on this page so you can copy or export it right away.

Describe the project

Write what needs designing and why, who it's for, and any constraints like brand rules, timeline, or budget.

Generate the brief

The design brief generator returns objectives, audience, deliverables, tone, constraints, timeline, and success metrics. Anything you left out is named, not guessed.

Open it inside Intempt

Push the brief into Intempt so the Brand Designer agent produces assets against it, held to Brand Kit guardrails it cannot design around.

Use in Claude

Blu Agent

Who it's for

Design leads and PMs kicking off new design work
Teams briefing a whole backlog of design requests instead of one project at a time

What's in the download

SKILL.md - The same 5-section structure from the browser tool (project summary, audience, deliverables, scope/constraints, success criteria) and its no-invented-specs rule, plus instructions for briefing a whole backlog of projects in one pass.

How to install it

claude.ai or Claude Desktop

Upload as a zip in Capabilities

Paid plan

Open Settings, then Capabilities
Turn on code execution if it isn't already on
Upload the .zip you downloaded

Requires a Pro, Max, Team, or Enterprise plan. Not available on the Free plan.

Claude Code

Drop the folder, it auto-loads

Any plan

Unzip the download
Drop the folder into ~/.claude/skills/ (or .claude/skills/ in a project)
Claude Code finds it automatically

$ ls ~/.claude/skills/
your-new-skill/

What you need

Claude Desktop or claude.ai (Pro, Max, Team, or Enterprise for claude.ai upload)
Claude Code: no plan restriction

Try it with

“Use the design-brief-generator skill to write a brief for: redesign the pricing page to reduce drop-off, mobile-first”
“Read this backlog of 5 design tickets and generate a brief for each”

Prefer an instant answer? Run it now above.

What you get from the design brief generator

What it does on this page, and what it does inside Intempt.

A creative brief generator for ads, pages, and campaigns

Works for campaign visuals, UI pages, and graphic design assets
One text box holds the project, audience, and constraints
No design tool connection is needed

What goes into each design brief

Overview, objectives, audience, deliverables, and tone of voice
Constraints, timeline, and sign-off, plus the success metrics
Missing budgets or deadlines are marked as not specified

A product page for a mustard corduroy shirt with a photo gallery, size picker, and product description.

Guardrails the agent cannot design around

Brand Kit holds the tone, blocked terms, and required phrases
Channel rules and character limits apply per surface
Every asset is staged for your approval before it publishes

Distribute the asset across every channel at once

Renders for email, social, ads, and web automatically
One edit updates every version at once
No manual export needed for each channel

One creative brief rendered as email, SMS, landing page, and paid social at once.

See it work on your own output.

Start free

Questions about thedesign brief generator.

01 / 08

Is the design brief generator free?

Yes. Sign up for the free Intempt plan, then generate briefs on this page and copy or download the output free 3 times a day, and up to 10 times a day across all the tools. Producing assets, enforcing the brand kit, and tracking performance sit inside the free Intempt plan.

Teams love it

They stopped stitching tools andhired one system.

Acquisition and retention are one connected motion. Personalizing the path before signup only pays off when the same system carries the user through onboarding afterward.

Anonymous traffic was not turning into registered users, and acquisition and retention were run as two separate problems. We ran Experiences on the anonymous visitor flow to put the right content and CTAs in front of each visitor, then handed new signups to automated Journeys for onboarding and deeper engagement.

455,396

users instrumented

Read the full research

Judge experiments on revenue per visitor instead of conversion rate. A variant can win on conversions and still lose on revenue, and repeat buying only shows up when the whole journey is in one view.

High-intent shoppers browsed a large, specialized outdoor catalog, and browsing, product interest and purchase history sat in different places. We unified them into one customer view, then ran real-time personalization, intent-based segmentation and timely follow-ups on top of it, judging experiments on revenue per visitor.

Read the full research

Build the pipeline on observed signals. When follow-ups trigger on intent, the team spends its time on the users who are genuinely engaging.

Static lead lists and timeline-based follow-ups were hiding who was actually engaging. We ran a signal-led outbound pipeline where follow-ups fire on real behavior: outbound replies, onboarding progress and product usage.

Read the full research

Produce the assets.

Brand Kit guardrails on every asset the Brand Designer agent makes, with no agency retainer.

Start for free

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