Lifecycle agent

Lifecycle agent allows you to analyze and group your customers based on how recently, frequently, and with what monetary value they performed a conversion event (like purchase) within a specified timeframe. With just a few clicks, you can quickly evaluate your customer base and segment users into Lifecycle agent segments.

Use cases

• Create Lifecycle agent segments based on Lifecycle agent attribute values

• Create and trigger Lifecycle agent-specific journeys, personalization, and experiments

• Use Lifecycle agent results to analyze your users via reports

Where to start

• Creating a Lifecycle agent

• Managing a Lifecycle agent